Burberry Limited – Cookies Policy

Cookies are small pieces of information which are issued to your computer when you visit a website and which store and sometimes track information about your use of the site. We use cookies to elevate your user experience and the quality of our site and service. When you enter our site our web server sends a cookie to your computer which allows us to recognise your computer. By associating the identification numbers in the cookies with other customer information when for example you log-in to the site, then we know that the cookie information relates to you.

By proceeding beyond this page you consent to our cookie settings and agree that you understand this Cookies Policy which explains how you can manage your cookie choices and preferences. Please be aware that restricting cookies will impact on your user experience and may prevent you from using part of our website.

Why do we use cookies?

• Allow you to use essential features of our site such as storing your product selections to your shopping bag whilst you continue to shop and/or navigate to different pages of the site and accessing secure areas of the site. If you choose not to accept these cookies, you will be unable to use our site for shopping, only for browsing.
• Collect information about how you use our site, so that we can improve the quality of our site and service. This information is used by us to:
  • provide statistics on how our site is used;
  • see how effective our adverts are by identifying where you click and which website you arrived from;
  • provide feedback to our selected third party partners that one of our visitors also visited their website (including details of any products you bought); and
  • help us improve the site by measuring any errors which occur during your browsing experience.
• Provide you with improved site functionality by allowing access to additional services such as our ‘click to chat’ service or to remember you if you have visited us before and which preferences you have applied so that we can enhance your future visits to our site. We can also restore what is in your shopping bag if you wish to return on a subsequent browsing session. These cookies may share information with partners to provide services on our site. The information shared is only to be used to provide the service, product or function and not for any other purpose.
• Offer you a customised browsing experience by providing you with interest based services both on this site and on some other websites too. Some of these customised browsing experiences may be linked to services provided by third parties which provide these services for recognising that you have visited our site. This information is used to inform you of Burberry products and services which may be of interest to you. These cookies may also link to social networks such as Facebook or provide advertising agencies with information on your visit so that they can present you with adverts for Burberry products and services which may be of interest to you.

Managing your cookie preferences

Some of the cookies used by our site are served by us, and some are served by third parties who are delivering services on our behalf.

We have made it very easy for you to understand what cookies we store, any why and provided you with control over which third party cookies you choose to allow.

In addition, you can click here to find further information about cookies and how to manage all cookies by changing your web browser settings.

Please note however, that by blocking or deleting cookies used on our site you may not be able to take full advantage of our site if you do so.

Our Privacy Policy can provide you with further details about how we use any personal information you give us, although not all information captured by using cookies will identify you.

We are continually striving to develop improved ways of managing your cookie preferences. As new technologies and solutions emerge, this cookies policy may be updated to reflect any such advances in technology and preference management tools.