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羊绒之旅:阿富汗

羊绒之旅:阿富汗

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Burberry 基金会与慈善环保组织 Oxfam 及 PUR Projet 合作,致力提高阿富汗羊绒产业的包容性、可持续性和恢复力。这项为期五年的计划旨在帮助牧民改善生活条件,优化当地羊绒产业系统。

由 Burberry 基金会、慈善环保组织 Oxfam、PUR Projet 以及 JOËL VAN HOUDT 携手共同制作的短片

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95%

的阿富汗山羊正在生产羊绒。

47,000

位阿富汗牧民受益于可持续畜牧管理培训、畜牧兽医的帮助及积极参与社区自营生产团队的活动。

30%

的阿富汗山羊饲养是为了收获羊绒。

A Precious Material

A Precious Material

Cashmere is an ancient material which, although renowned for its softness, comes from harsh environments. Over the last decade, increased global demand for cashmere and repercussions from climate change have posed challenges for the fragile ecosystems the cashmere industry relies on.

Afghanistan is the third largest producer of cashmere in the world, after China and Mongolia. But increased demand for the material has not led to an improvement in farmers’ livelihoods, due to a lack of understanding around the value, benefits and opportunities of cashmere.


珍贵原材


珍贵原材


我们的进展


我们的进展

我们的进展

Burberry 基金会做出一项五年计划,致力携手当地社区,向牧民提供培训与帮助,使其理解羊绒纤维的优势所在,进而长期改善当地牧民的生计状况。

该计划为实现联合国第1、4、5、8、9和17项可持续发展目标做出积极贡献,其中包括消除一切形式的贫困、确保所有人公平享有受教育机会、推进性别平等,以及促进持续的和可持续性经济增长。


我们的进展

为了提高羊绒纤维的品质和产量,并在阿富汗构建新的供应链,Burberry 在当地建立了一个可容纳 400 多只羊的全新育种场,并向羊绒生产村落发放优质雄羊。

为鼓励并传授当地牧民认识到羊绒纤维的益处,Burberry 对数千名牧民进行了可持续羊绒收获和畜牧管理实践的培训。

为确保当地形成公平而成熟的羊绒供应链,Burberry 与当地主要利益相关者进行合作,携手促进社区自营的生产团体发展。

为了实现有关羊绒的价值的教育传播,Burberry 在阿富汗投放了一个全国性广播节目,让偏远地区的牧民也能因此受益。


Our Progress


我们的进展


我们的进展


Our Progress

To reduce the impact of climate change on the landscape, we trained herders on pasture management that prevents overgrazing and desertification.

To ensure the long-term sustainability of the programme, we are engaging with the national government and cashmere industry to form strong and long-lasting partnerships.

We are engaging with local authorities and government to create policies to improve both the Afghan cashmere industry and the price of Afghan cashmere on the international market.

Building a Better Future

Building a Better Future

Afghanistan is a key sourcing country for the luxury fashion industry, and we are working to future-proof this critical supply chain from the inside out – ensuring its communities are supported in the long term.

We are committed to positively influencing the cashmere supply chain at every level, partnering with policy experts and communicating the work of the programme with other brands, cashmere sellers and spinners – aligning the industry to a common goal and helping herders produce more desirable, better quality cashmere that can be sold at better and fairer prices.

共创美好未来
博柏利世界

博柏利世界

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