由 Burberry 基金会、慈善环保组织 Oxfam、PUR Projet 以及 JOËL VAN HOUDT 携手共同制作的短片
Cashmere is an ancient material which, although renowned for its softness, comes from harsh environments. Over the last decade, increased global demand for cashmere and repercussions from climate change have posed challenges for the fragile ecosystems the cashmere industry relies on.
Afghanistan is the third largest producer of cashmere in the world, after China and Mongolia. But increased demand for the material has not led to an improvement in farmers’ livelihoods, due to a lack of understanding around the value, benefits and opportunities of cashmere.
为了提高羊绒纤维的品质和产量，并在阿富汗构建新的供应链，Burberry 在当地建立了一个可容纳 400 多只羊的全新育种场，并向羊绒生产村落发放优质雄羊。
To reduce the impact of climate change on the landscape, we trained herders on pasture management that prevents overgrazing and desertification.
To ensure the long-term sustainability of the programme, we are engaging with the national government and cashmere industry to form strong and long-lasting partnerships.
We are engaging with local authorities and government to create policies to improve both the Afghan cashmere industry and the price of Afghan cashmere on the international market.
Afghanistan is a key sourcing country for the luxury fashion industry, and we are working to future-proof this critical supply chain from the inside out – ensuring its communities are supported in the long term.
We are committed to positively influencing the cashmere supply chain at every level, partnering with policy experts and communicating the work of the programme with other brands, cashmere sellers and spinners – aligning the industry to a common goal and helping herders produce more desirable, better quality cashmere that can be sold at better and fairer prices.